Strategi Pemasaran Jasa Pendidikan DI SMK Muhammadiyah Kartasura
Keywords:
Marketing of educational services, SMK Muhammadiyah Kartasura, StrategyAbstract
Marketing of educational services as a means of disseminating information about educational institutions whose function is to attract students' interest as well as an effort to increase school competitiveness, requires the right strategy to be able to achieve the expected marketing objectives, one of which is by using a marketing mix system (matketing mix). SMK as a vocational school has its own place in society and now the competition between SMKs is getting tougher seeing not a few enthusiasts. This study aims to determine the marketing strategy for education services at Muhammadiyah Kartasura Vocational School through the marketing mix system. The research method used is a qualitative descriptive research method. Data collection techniques are by observation, interviews, and documentation. Data validation was carried out using the triangulation method. Data analysis using interactive analysis. The results of the study show that the marketing of educational services carried out by SMK Muhammadiyah Kartasura fulfills the components of the marketing mix (marketing mix) as a form of marketing strategy. The marketing mix that is implemented is in the form of 7P namely Product, Price, Place, Promotions, People, and Process.
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